PERFORMANCE MARKETING SPECIALIST (m/f/i)

Lala Berlin is an internationally operating fashion company based in Berlin, which has successfully established itself as a coveted fashion label in the national and international fashion market. Lala Berlin stands for innovative garments, detailed precision, progressive cuts, and high-quality materials. The label has evolved from its original core area of high-end knitwear towards an innovative mix of materials and offers the full range of ready-to-wear as well as made-to-measure and accessories.

To support our team, we are looking for:

PERFORMANCE MARKETING SPECIALIST (m/w/i)

The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.

 

RESPONSIBILITIES:

  • Autonomously manage multiple accounts giving input on the strategy (with support from the head of the team) and owning the execution and adjustment of biddable media campaigns
  • Contribute to strategy development for the Affiliate and Growth Partner Marketing channel for your region and ensure agreement on marketing goals
  • Drive testing, analysis, optimisation, and reporting on Affiliate Marketing performance
  • Establish long term effective and profitable relationships with key affiliate partners
  • Actively seek and explore new partnerships.
  • Create and execute on a long-term affiliate partner strategy.
  • Monitor performance and quality of biddable media campaigns
  • Optimize campaigns in order to reach revenue and ROAS targets
  • Create and manage accurate reports on channel performance
  • Analyse reports and data to identify trends and optimization opportunities
  • Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions
  • Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free
  • Constant communication with the marketing team and co-management of the marketing calendar
  • Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevant

 

REQUIREMENTS:

  • Previous experience successfully managing SEM (Search and Shopping) and Paid Social channels
  • Relevant experience in the Fashion E-commerce vertical is a plus
  • Strong analytical mindset and approach; ability to analyse and discuss data related to performance and campaigns
  • Knowledge and understanding of biddable media technologies
  • Knowledge and understanding of online consumer behaviour, the main KPIs used to track behaviour along the customer journey, and how to leverage them to optimize online marketing activities
  • Ability to multitask and prioritize multiple work streams autonomously
  • Excellent time management skills and ability to work to tight deadlines
  • Eager to work in a dynamic, fast-paced work environment

 

We offer:

 

  • Very good development opportunities as well as performance oriented compensation
  • An expanding company with a dynamic and dedicated team
  • A very pleasant working atmosphere with nice colleagues
  • Contribution to BVG ticket

 

Are you enthusiastic about this challenging task and do you have the required know-how please apply here? We are looking forward to getting to know you.

 

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