GIRLS ON FIRE
“Girls on Fire”, Lala Berlin‘s FW19 collection, explores what happens once we take a stand for the things we believe in and speak up. The Lala girl carries a fire inside of her - it‘s not a force of destruction, it‘s a passionate flame that sets her free. A metaphorical fire, symbolizing a point of no return which was the visual starting point of “Girls on Fire”. Lala Berlin signature prints like the Kufiya and leopard are reimagined to look like glowing embers, flames and comets in a saturated color palette colliding in new and existing silhouettes. The collection has a clear focus on tailoring. Origami-like flounce details on dresses and blouses, strong suiting and outerwear in statement-colors push the brand in a direction that makes an undeniable commitment to elegance, sophistication and femininity.