The first collaboration between the Berlin-based fashion label and the knitting company originated from the zeitgeist.
Hardly any other material as wool creates a longing for slow motion, sustainability, and consciousness in today's fast-paced fashion world.
The everyday hustle of urban life as well as the recklessness have prompted designer Leyla Piedayesh to dive once more into the peaceful world of knitting.
For more than 49 years the family business Lana Grossa is the epitome of high-quality hand-knitting yarns. The yarns are developed and manufactured exclusively in cooperation with the world's leading spinning mills in Italy. Today, Lana Grossa is the leader in the upscale market in Central Europe!
lala Berlin, who has taken the German fashion industry by storm, stands for urban couture, innovative prints and high-quality knitwear. Since the first fashion show in 2004 designer Leyla Piedayesh has transformed the fashion brand into a high-end label that stands for detailed precision, clear and structured cuts, innovative quality compositions and casual femininity. The designs of lala Berlin are selling in more than 200 premium stores worldwide.
lala Berlin x Lana Grossa
Leyla Piedayesh, founder and designer of lala Berlin about this collaboration:
Q: How did the cooperation between Lana Grossa and Lala Berlin originally start?
L: Lala Berlin has used Lana Grossa yarns for quite a while now. The quality has convinced me immediately. My enthusiasm for hand-knitting yarns has then brought me to the idea of a cooperation.
Q: Knitting is a top-trend! In your opinion, where does the fascination come from?
L: In our fast-paced life everyone longs for a few quiet moments - with no Internet and no mobile phone. Just some time off in order to be able to find yourself. Therefore, the return to traditional virtues plays a major role. In my eyes, knitting is the perfect balance to a stressful daily routine. To me, it's almost a form of mediation: the repetitive movements and the rhythm allow you to drift into another world for a few moments!
Q: What item would you usually recommend to a beginner?
L: I think a scarf is a great way to start knitting because you can easily follow the pattern and stop when you feel the scarf is long enough.